Xbox Game Pass

Upgrading to a new console means you have to break up with your old one — and that's never easy.  So Xbox partnered with All-4-One's to re-imagine their R&B classic "I Swear" as a breakup song for gamers ready to move on from their old console and upgrade. I was tasked with creating the Instagram graphics that will be used during the campaign

CMD

Goal

Designing Instagram Story frames to promote the Xbox All Access All-4-One Collaborative Campaign

Role

Visual designer

Tools

Adobe Illustrator, Adobe Photoshop

The initial design explorations included some fun play with 90’s colors, patterns and textures.

The final designs involved a fun play with 90’s patterns while staying true to Xbox’s brand and colors.