Giant Tiger
Giant Tiger is a big store chain in Canada that offers an eclectic mix of household items, beauty products, clothes & food. As they evolve their brand to represent their affordability but bring in an element of elegance and craft, we helped them develop catchy advertisements that showcase their products and elevated brand. We also got to use our French along the way.
Electric Orange
Goal
Create catchy advertisements using Giant Tiger’s new brand to showcase their products.
Role
Motion Graphic designer
Tools
Adobe Illustrator, Adobe After Effects
Research and Storyboarding
Based on initial research and understanding of the market and Giant Tiger’s audience, I started by drafting storyboards for an advertisement that can capture the user’ attention. Creating a motion graphic that was short and sweet was key.