Toyota Brand Hub Sonic Library
Saatchi & Saatchi LA
The Toyota Visual Identity System currently comprises six core elements that help unify and communicate the brands with consistency and clarity. In addition to logos, the Let’s Go Places tagline, the Toyota typography, photography styles, color palette and design layouts, the sonic library is going to be the newest addition that will help guide the voice of Toyota.
Goal
Creating an intuitive experience that reflects Toyota’s brand for users as they explore Toyota’s new sonic library
Role
User Experience Designer, User Interface Designer, Visual Designer
Tools
Figma, FigJam
With this new library, the need to educate the user on the different kinds of signature sounds and how to use them was a priority. Through the different initial iterations, I made sure that the hierarchy of information and the user experience was intuitive and easy to follow.
The Content
Defining the Sound of an Elegant Brand with an Equally Elegant UI
You can now view this library on Toyota’s Brand Website linked here.
